Legal.

§ 2 Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the IO Integrated GmbH & Co. KG. It is generally possible to use the websites of the IO Integrated GmbH & Co. KG without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to the IO Integrated GmbH & Co. KG. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, the IO Integrated GmbH & Co. KG has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

01 Definitions

The data protection declaration of the IO Integrated GmbH & Co. KG is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

• a) Personal data – All information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more specific factors.
• b) Data subject – Any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
• c) Processing – Any operation performed on personal data, whether or not by automated means, such as collection, recording, organization, storage, adaptation, retrieval, use, disclosure, alignment, restriction, erasure or destruction.
• d) Restriction of processing – The marking of stored personal data with the aim of restricting its future processing.
• e) Profiling – Any form of automated processing of personal data consisting of the use of such data to evaluate certain personal aspects – in particular performance at work, economic situation, health, personal preferences, interests, behavior or movements.
• f) Pseudonymization – The processing of personal data in such a manner that it can no longer be attributed to a specific data subject without the use of additional information.
• g) Controller – The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• h) Processor – A natural or legal person which processes personal data on behalf of the controller.
• i) Recipient – A body to which the personal data are disclosed, whether a third party or not.
• j) Third party – A body other than the data subject, the controller, the processor and the persons who, under direct authority, are authorized to process personal data.
• k) Consent – Any freely given, informed and unambiguous indication of the data subject’s wishes by which he or she signifies agreement to the processing of personal data relating to him or her.

02 Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

03 Cookies

The Internet pages of the IO Integrated GmbH & Co. KG use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, the IO Integrated GmbH & Co. KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie for a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

04 Collection of General Data and Information

The website of the IO Integrated GmbH & Co. KG collects a series of general data and information each time the website is called up by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using this general data and information, the IO Integrated GmbH & Co. KG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term viability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. Therefore, the IO Integrated GmbH & Co. KG analyzes this anonymously collected data and information statistically and furthermore with the aim of increasing the data protection and data security of our enterprise, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

05 Contact Possibility via the Website

Due to legal regulations, the website of the IO Integrated GmbH & Co. KG contains information that enables quick electronic contact to our enterprise as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

06 Subscription to Comments in the Blog on the Website

The comments made in the blog of the IO Integrated GmbH & Co. KG may generally be subscribed to by third parties. In particular, it is possible for a commentator to subscribe to the comments following his or her comment on a particular blog post.

If a data subject chooses the option to subscribe to comments, the controller will send an automatic confirmation e-mail in order to check in the double opt-in procedure whether the owner of the specified e-mail address has actually opted for this option. The option to subscribe to comments can be terminated at any time.

07 Routine Deletion and Blocking of Personal Data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

08 Rights of the Data Subject

• a)    Right to confirmationEach data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself or herself of this right of confirmation, he or she may at any time contact any employee of the controller.
• b)    Right of accessEach data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored about him or her and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
  • the purposes of processing
  • the categories of personal data that are processed
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  • where possible, the envisaged period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
  • the existence of the right to request from the controller rectification or erasure of personal data concerning the data subject or restriction of processing or to object to such processing
  • the existence of a right to lodge a complaint with a supervisory authority
  • if the personal data is not collected from the data subject: all available information about the origin of the data
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and — at least in those cases — meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

  Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.If a data subject wishes to exercise this right of access, he or she may at any time contact any employee of the controller.

• c)    Right to rectificationEach data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller, without undue delay, the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall also have the right to have incomplete personal data completed — including by means of providing a supplementary statement.If a data subject wishes to exercise this right to rectification, he or she may at any time contact any employee of the controller.
• d)    Right to erasure (right to be forgotten)Each data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, where one of the following grounds applies and as long as the processing is not necessary:
  • The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
  • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
  • The personal data was processed unlawfully.
  • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
  • The personal data was collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

  If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by the IO Integrated GmbH & Co. KG, he or she may at any time contact any employee of the controller. An employee of the IO Integrated GmbH & Co. KG will ensure that the erasure request is complied with immediately.If the personal data have been made public by the IO Integrated GmbH & Co. KG and our company is obliged to erase the personal data as the controller pursuant to Article 17(1) of the GDPR, the IO Integrated GmbH & Co. KG shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other controllers which process the published personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other controllers, insofar as the processing is not necessary. An employee of the IO Integrated GmbH & Co. KG will arrange the necessary measures in individual cases.

• e)    Right to restriction of processingEach data subject affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller the restriction of processing where one of the following applies:
  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
  • The data subject has objected to the processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

  If one of the aforementioned conditions is met and a data subject wishes to request the restriction of personal data stored by the IO Integrated GmbH & Co. KG, he or she may at any time contact any employee of the controller. The employee of the IO Integrated GmbH & Co. KG will arrange the restriction of the processing.

• f)     Right to data portabilityEach data subject affected by the processing of personal data shall have the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.Furthermore, in exercising his or her right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that the rights and freedoms of others are not adversely affected.In order to assert the right to data portability, the data subject may at any time contact any employee of the IO Integrated GmbH & Co. KG.
• g)    Right to objectEach data subject affected by the processing of personal data shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time to the processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.The IO Integrated GmbH & Co. KG will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.If the IO Integrated GmbH & Co. KG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of the personal data for the purposes of such advertising. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the IO Integrated GmbH & Co. KG to the processing for direct marketing purposes, the IO Integrated GmbH & Co. KG will no longer process the personal data for these purposes.In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her which is carried out by the IO Integrated GmbH & Co. KG for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.In order to exercise the right to object, the data subject may contact any employee of the IO Integrated GmbH & Co. KG or another employee directly. The data subject is also free, in the context of the use of information society services and notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.
• h)    Automated decisions in individual cases, including profilingEach data subject affected by the processing of personal data shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning him or her or similarly significantly affects him or her, if the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller or (2) is based on the data subject’s explicit consent, the IO Integrated GmbH & Co. KG shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may at any time contact any employee of the controller.
• i)      Right to withdraw data protection consentEach data subject affected by the processing of personal data shall have the right granted by the European legislator to withdraw his or her consent to the processing of personal data at any time.If the data subject wishes to exercise the right to withdraw the consent, he or she may at any time contact any employee of the controller.

09 Data Protection for Applications and in the Application Process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

12 Google Analytics 4

We use Google Analytics 4, a web analytics service, on this website. For users in the European Union, the provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows us to analyse the use of our website. In particular, information is processed about the pages accessed, time on page, the origin of the visit, the devices and browsers used, and events triggered such as clicks on buttons or the submission of forms. IP addresses are generally processed in truncated form by Google Analytics 4 and are not stored permanently.

Google Analytics sets the following cookies on our domain:

• _ga – distinguishes visitors by means of a randomly generated identifier; storage period up to 400 days
• _ga_GKMG4V78YG – maintains the session status for the associated measurement ID; storage period up to 400 days

The service is used only after you have given your consent via our consent banner. Information is stored on or read from your device on the basis of Section 25(1) TDDDG; the subsequent processing of personal data is based on Art. 6(1)(a) GDPR. As long as no consent has been given, no analytics cookies are set, by way of Google Consent Mode.

You may withdraw your consent at any time with effect for the future via the cookie settings on our website.

Processing may also take place outside the European Union, in particular in the USA. Google bases such transfers on the European Commission’s adequacy decision for the EU-US Data Privacy Framework and, in addition, on the standard contractual clauses of the European Commission.

Further information: https://policies.google.com/privacy and https://business.safety.google/privacy/

19 Legal Basis of the Processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, a hospital or another third party. The processing would then be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

20 Legitimate Interests in the Processing Pursued by the Controller or a Third Party

Where the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

21 Duration for Which the Personal Data is Stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

22 Legal or Contractual Provisions for the Provision of Personal Data; Necessity for the Conclusion of the Contract; Obligation of the Data Subject to Provide the Personal Data; Possible Consequences of Non-provision

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

23 Existence of Automated Decision-Making

As a responsible company, we do not use automated decision-making or profiling.

This Privacy Policy has been generated by the Privacy Policy Generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer  in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte .

24 Google Tag Manager

We use Google Tag Manager. For users in the European Union, the provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool for managing website tags. It does not itself set cookies and does not collect personal data for analytics purposes. It merely ensures that the services we have set up – such as Google Analytics or the OpenAI pixel – are triggered at the right time and only within the scope of the consent you have given. For technical reasons, your IP address is transmitted to Google when Tag Manager is loaded.

The legal basis for using Tag Manager as the technical foundation of our consent management is Art. 6(1)(f) GDPR. Our legitimate interest lies in the central, traceable and consent-compliant management of the services we use. The services triggered via Tag Manager are themselves based on the legal bases stated for each of them.

Further information: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

25 Cookiebot (consent management)

We use Cookiebot to obtain and manage your consent. The provider is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark.

When you first access our website, Cookiebot displays a consent banner, stores your decision and controls which further services may be loaded. For this purpose, your IP address in truncated form, browser and device information, the address of the page accessed and the date and time of your consent are processed and logged for evidentiary purposes.

Cookiebot sets the following cookie on our domain:

• CookieConsent – stores your consent decision for each category; storage period up to 365 days

The legal basis is Art. 6(1)(c) GDPR in conjunction with our obligation to be able to demonstrate consent, and Art. 6(1)(f) GDPR. Our legitimate interest lies in legally compliant and documented consent management. Storing this cookie is necessary under Section 25(2) TDDDG in order for your decision to be respected at all, and therefore does not require separate consent.

Further information: https://www.cookiebot.com/en/privacy-policy/

26 Cloudflare Turnstile

On our form pages we use Cloudflare Turnstile to protect form submissions against automated misuse. The provider is Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA.

Turnstile checks whether an input originates from a human, without requiring you to solve puzzles. For this purpose, your IP address, browser and device information and interaction characteristics in particular are transmitted to Cloudflare and evaluated there. Turnstile does not set any cookies on our domain.

The legal basis is Art. 6(1)(f) GDPR. Our legitimate interest lies in protecting our forms and our infrastructure against spam and automated attacks.

Processing also takes place in the USA. Cloudflare bases transfers on the European Commission’s adequacy decision for the EU-US Data Privacy Framework and on the standard contractual clauses of the European Commission.

Further information: https://www.cloudflare.com/privacypolicy/

27 Leadfeeder Web Visitors (formerly Dealfront)

We use the “Web Visitors” service by Leadfeeder on our website. The provider is Leadfeeder Finland Oy, Mikonkatu 17 C, 00100 Helsinki, Finland, part of Dealfront Group GmbH, trading as Leadfeeder Group, Durlacher Allee 73, 76131 Karlsruhe, Germany.

The service helps us identify which companies visit our website and analyse usage behaviour at company level. When our website is accessed, the IP address of the internet connection used is matched, together with session data, against a database of known corporate networks. Where a corporate connection is identified, the information may be enriched with company attributes such as company name, industry or location.

The following data in particular may be processed:

• the full IP address of the internet connection
• the date and time of the visit
• the pages accessed and page titles
• time on page and session duration
• the origin of the visit, referrer and campaign parameters
• browser and device information
• interactions with files or embedded videos
• a randomly generated visitor identifier, provided that consent to the use of cookies has been given

Cookieless company identification

The Leadfeeder tracker can identify companies even where no consent to the setting of cookies has been given. In this case, no Leadfeeder cookies are set to recognise a browser. As a result, individual visitors cannot be reliably identified as returning visitors; page views may appear as separate visits.

The legal basis for the cookieless processing of the IP address and the session data is Art. 6(1)(f) GDPR. Our legitimate interest lies in analysing the use of our B2B offering, identifying demand from companies, and aligning our products, services, sales and marketing activities with that demand. Visitors are not identified as private individuals in this process. Nevertheless, the IP address processed for this purpose may constitute personal data.

Processing using cookies and local storage

If you give your consent via our consent banner, Leadfeeder may additionally use first-party cookies and local storage in order to recognise related page views and returning visits. The following entries in particular may be used:

• _lfa – random visitor identifier; storage period up to one year
• _lfa_consent – stores the consent status; storage period up to two years
• _lfa_test_cookie_stored – temporary check whether cookies are supported; deleted immediately afterwards
• _lfa_expiry – local storage entry for the validity of the visitor identifier; storage period up to two years

Information is stored on or read from your device solely on the basis of your consent pursuant to Section 25(1) TDDDG. The subsequent processing of personal data is based on Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future via the cookie settings on our website. Withdrawal prevents any further cookie-based recognition. Cookieless, IP-based company identification may continue on the basis of our legitimate interest.

Recipients, processing on our behalf and transfers to third countries

In the processing of personal data through Web Visitors, we act as the controller and Leadfeeder acts as a processor. A data processing agreement pursuant to Art. 28 GDPR is in place with Leadfeeder.

Leadfeeder may engage affiliated companies and sub-processors. According to Leadfeeder, the primary infrastructure and the storage of customer data are located within the EU or the EEA. Where individual sub-processors process data in countries outside the EU or the EEA, the transfer takes place on the basis of an adequacy decision or appropriate safeguards, in particular the standard contractual clauses of the European Commission.

Further information: https://www.leadfeeder.com/privacy/privacy-notice/ as well as https://www.leadfeeder.com/privacy/privacy-center/ and https://www.leadfeeder.com/privacy/sub-processor-list-leadfeeder/

Storage period and right to object

We and Leadfeeder store the data only for as long as it is required for the purposes described above and for the fulfilment of contractual or statutory obligations. Once the purpose of processing ceases to apply, or the contractual relationship ends, the data is deleted unless statutory retention obligations prevent this.

You may object to processing based on Art. 6(1)(f) GDPR on grounds relating to your particular situation, pursuant to Art. 21 GDPR. Please address your objection to the contact details given in the section “Name and Address of the Controller”. You may also prevent the technical execution of the tracker by using suitable browser, script or content blockers.

28 ChatGPT Ads Measurement Pixel by OpenAI

We use the ChatGPT Ads Measurement Pixel by OpenAI to measure whether visitors carry out certain actions on our website after interacting with an advertisement displayed in ChatGPT. For visitors from the European Union and the European Economic Area, the provider is OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117–126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland.

The pixel helps us measure the effectiveness of our advertising campaigns, attribute conversions and optimise our campaigns. Depending on the page accessed and the respective interaction, the following information in particular may be processed:

• the access to a page and its origin
• the web address or origin of the page currently accessed
• the time of an event
• interactions with, and extended use of, our website
• submission of an enquiry or booking of an appointment
• the OpenAI pixel ID
• a click reference appended by OpenAI to the destination address (oppref)
• a randomly generated browser reference
• technical browser, device, network and protocol data, including the IP address

The events we have set up do not transmit the contents of contact forms, nor any plain-text data such as name, email address or telephone number actively passed by us to the pixel.

Should the OpenAI feature “Automatic Advanced Matching” be activated in the future, the pixel may automatically collect supported contact information from recognisable form fields, normalise it and hash it in the browser using SHA-256. According to OpenAI, no unencrypted or unhashed contact information is transmitted via this feature. We will only use such a feature where the consent and transparency required for it are ensured.

Cookies and local storage

Once consent has been given, the pixel may set the following first-party cookies on our domain in particular:

• __oppref – stores the OpenAI click reference for the attribution of later conversions; storage period 30 days from the last time it is re-set by a click reference
• __obref – stores a randomly generated browser reference; storage period up to 365 days

In addition, short-lived technical storage objects may be used to manage the consent or configuration status of the pixel.

The click attribution set up for our campaigns may attribute events to an ad click within a period of up to 30 days. Where available and activated for a campaign, view-through attribution may additionally take place within one day of a qualifying ad impression. These attribution windows are to be distinguished from the storage periods of the cookies.

Legal basis and withdrawal

The OpenAI pixel is used for measurement only if you have given your consent via our consent banner. Information is stored on or read from your device on the basis of your consent pursuant to Section 25(1) TDDDG. The subsequent processing of personal data takes place on the basis of Art. 6(1)(a) GDPR.

You may withdraw your consent at any time with effect for the future via the cookie settings on our website. Where consent is refused or withdrawn, no further measurement events are transmitted to OpenAI in accordance with OpenAI’s technical specifications. The pixel cookies __oppref and __obref are removed when the consent status is set to “denied”. Processing carried out prior to withdrawal remains lawful.

Recipients and international data transfers

The recipient of the data is OpenAI Ireland Limited. In order to provide the service, OpenAI may engage further companies within the OpenAI group and sub-processors, including providers of content delivery and cloud infrastructure.

Processing may therefore also take place outside the European Union or the European Economic Area, in particular in the USA. OpenAI states that it uses OpenAI Ireland Limited for data from the EU and the EEA, and that it applies a valid transfer mechanism for onward transfers to countries without an adequate level of data protection. This includes, in particular, the standard contractual clauses of the European Commission.

Further information: https://openai.com/policies/eu-privacy-policy/ as well as https://developers.openai.com/ads/measurement-pixel and https://openai.com/policies/ad-tools-dpa/ and https://openai.com/policies/conversion-subprocessors/

Storage period

The cookies listed above are stored for no longer than the periods stated there, unless they are deleted beforehand or shortened by browser settings.

The conversion and event data transmitted to OpenAI is processed only for as long as is necessary for measurement, attribution and reporting, for the fulfilment of contractual obligations, and for statutory evidentiary, security or retention obligations. The specific duration may depend on the type of data, the campaign and attribution settings, and statutory obligations.

Data subject rights may be exercised against us using the contact details given in the section “Name and Address of the Controller”. OpenAI can additionally be reached at privacy@openai.com, and OpenAI’s data protection officer at dpo@openai.com.